Part 6/9:
Netflix, in contrast, has maintained a steady growth, in large part due to its disciplined approach and the sheer volume of content it produces. Netflix’s dominance has come at a cost to rivals, who are faced with the harsh reality that much of their content strategy was unsustainable. The overproduction of scripted series—2022 saw about 600 new series—was driven by the belief that more content would translate into greater profits. Instead, it resulted in overwhelming supply, diminishing returns, and financial losses.