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The backlash against Rowling did not harm her financially—in fact, it seemed to have the opposite effect. Pottermore, Rowling’s official publishing platform, experienced a substantial surge in profits following the controversy. With a jump from around $7 million in sales last year to over $12 million this fiscal year, her brand’s financial health remains robust.
Similarly, sales of Harry Potter books, audiobooks, and related media witnessed a resurgence, defying expectations set by critics. This surge underscores that Rowling’s core audience remains loyal and engaged, and that the efforts to diminish her influence have not only failed but possibly strengthened her market position.