Part 4/10:
When examining the per-theater average, Soul averaged only about $93 per venue, and even less for other titles like Wish, which earned roughly $84 per theater. Many theaters featured Soul in over a thousand locations, making these earnings not only disappointing but embarrassing for Disney’s animation division. When compared to other recent releases—some earning hundreds of millions at the box office—this starkly illustrates Disney’s ongoing struggles to attract audiences to family-friendly animated films.