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Some viewers also pointed out the movie's costume design, with articles mocking the wardrobe as “Spirit Halloween” quality. A leaked still shot did little to dispel these mockeries, with many critics expressing disappointment over the visual style and overall aesthetic.

The Response from Sony and the Attempt to Reinvigorate Interest

In response to the negative feedback, Sony and Madame Webb’s marketing team tried a different approach to stir excitement—specifically by releasing promotional content that leaned into what some call an overly provocative or even “sensual” tone. Dakota Johnson, cast as Madame Webb, was featured in a new promo that drew more attention, although not necessarily positive.