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The tipping point came when gamers started organizing to critique Sweet Baby Inc publicly. A Steam curator list was created to warn players about the company's involvement in various projects, leading to a rapid increase in followers—going from a modest few thousand to nearly 200,000 in just days. This online movement was seen as a direct response to the company’s attempts to silence criticism and control narratives around their influence.
When Sweet Baby Inc and its representatives attempted to block or censor these discussions, fans and gamers responded by pushing back even harder. The company's efforts to suppress negative commentary only fueled the controversy, exposing the core issues of transparency and accountability.