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A notable case involved Chris Kindred, an employee of Sweet Baby Inc, who allegedly orchestrated a campaign to falsely report a Steam group linked to the controversial company. The goal was to have the group banned by Steam, as well as to get individuals associated with it potentially banned from the platform. This incident underscores the aggressive tactics employed by some within the industry to silence opposing voices.
The situation worsened as Sweet Baby Inc’s leadership attempted to dismiss or cover up their aggressive tactics. This included public statements and interviews from figures like Bryant Francis, who propagated falsehoods and lied to maintain the company's narrative and discredit critics.