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The new directive signals that Kotaku is being transformed into a content mill aimed at serving gamers seeking help and information about specific games. It’s a move, critics say, to capitalize on quick traffic and engagement without the political baggage that alienated core audiences. The strategy seems to be a pivot away from the controversial news coverage that brought negative attention and damaged credibility.

However, the change is controversial internally. Many employees see the shift as a tantamount abandonment of journalistic principles, feeling that the decision is misguided and undermines the site’s integrity. Former staff members like Patricia Hernandez and Carolyn Petett have voiced their dissatisfaction, with some even praising Glennon’s stance against the new directives.