Part 2/12:
Rwanda’s Image: A Tapestry of Promotion and Propaganda
The conversation begins with reflections on Rwanda’s apparent renaissance as a tourism destination, exemplified by Arsenal Football Club’s sponsorship with Visit Rwanda. Initially seen as an encouraging sign of national progress and a step to promote tourism, this partnership later appears to serve a different purpose. The speakers remark on Rwanda’s strategic use of sportswashing—using football sponsors and global forums to craft a positive image—while underlying issues remain unacknowledged. The contrast between the country’s glowing portrayal and its horrific past underscores the dangerous attempt to rebrand Rwanda as a land of opportunity devoid of its dark history.