Part 9/11:
The Star Wars franchise, once a cultural phenomenon with immense merchandising and audience loyalty, appears to be in decline. Disney's publicly stated belief that the core audience remains primarily composed of older white males has been acknowledged as a problem internally, yet little has been done to reverse the trend.
Meanwhile, Warner Brothers capitalizes on House of the Dragon with grand-scale marketing, including city-wide banners on iconic landmarks like the Manhattan Bridge and Empire State Building, signaling strong fan excitement. Disney, on the other hand, relies heavily on streaming numbers that seem disconnected from actual fan enthusiasm.