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Disney's interest in AI isn't brand new. Reports from August 2023 indicate that Disney has been exploring generative AI for its productions, even pitching AI-driven tools for projects like Moana and Tron: Ares. However, concerns about copyrights and public backlash caused these initiatives to be shelved temporarily.
Despite setbacks, Disney's leadership remains keen on AI's potential. Iger highlighted ongoing conversations with AI companies about protecting intellectual property, signaling that Disney aims to harness AI's power while safeguarding its iconic characters and stories.