Part 9/10:
This nuanced understanding is vital. Audience behavior indicates they are willing to see a variety of films, including those with different political and cultural messaging, but they seem to be increasingly selective and judicious—favoring franchises and content they trust and enjoy.
Despite claims that “wokeness” or political ideology deter audiences, the data suggest a more complex picture: Disney’s current issues are driven more by product fatigue, disappointing content, and a lack of engagement with core audiences, rather than ideological rejection.