Part 9/10:
With Mission: Impossible arriving shortly, Disney’s Indiana Jones appears to be losing its theatrical foothold rapidly. Screens and audiences that once flocked to the Indy franchise are now arguably heading toward Dead Reckoning, which is poised to solidify its place as a major summer hit.
This weekend’s box office results teach a stark lesson: Hollywood needs to pay closer attention to audience preferences and demographic segments, especially those overlooked or undervalued. Sometimes, modestly budgeted movies with authentic appeal and targeted marketing can outperform far pricier tentpole films.