Part 8/10:
Budget Efficiency and Profitability
Insidious: The Red Door’s production cost was likely around $16 million, and with marketing expenses, it’s already on track to be highly profitable thanks to its international appeal, which has grossed over $31 million. With Sony’s distribution deal with Netflix, profitability will extend even further.
A Cautionary Tale for Disney
The Indiana Jones underperformance is a textbook case of how even a franchise with legendary status can falter without attentive marketing and audience engagement. Disney’s once-reliable formula for blockbuster success appears to be faltering as Indy is unlikely to cross even $400 million globally, a figure that was once considered a baseline for success.