Part 4/10:
Sony, on the other hand, took a calculated risk by releasing Insidious: The Red Door on July 6—just days before Indy. The decision paid dividends, as the horror sequel not only outperformed expectations but also marked Sony’s 16th franchise film to open at number one. Sony’s focus on smaller, proven properties like Insidious demonstrates a savvy understanding of current market dynamics where lucrative returns can be achieved without massive budgets.