Part 5/12:

While Disney’s global gross revenue stands impressively at approximately $3.4 billion—based on seven theatrical releases—the true financial picture is far less rosy. When deducting estimated production and marketing costs of around $1.88 billion, the real profit margins look bleak. The company is estimated to have sustained approximately $700 million in losses on its recent lineup—an astonishing figure considering the supposed box office dominance.

For example, “Indiana Jones 5,” projected to generate roughly $400 million in final box office revenue, has a high production and marketing expenditure. Subtracting those costs results in a net loss, illustrating that box office gross is a poor indicator of profitability, especially when budgets are skyrocketing.