Part 6/13:
Multiple factors contribute to the film's poor performance. One of the main issues appears to be its marketing and overall reception. Sources indicate that Disney may have reduced its marketing budget after the film's subdued premiere at the Khan Film Festival and lukewarm audience reactions, perhaps attempting to limit further financial losses. Reports suggest internal blame-shifting between Lucasfilm, Kathleen Kennedy, and Disney's marketing teams over the film's quality and promotional efforts.