Part 7/11:
Both films suffered from poor reviews and early negative buzz. Indiana Jones’s troubled marketing strategy—premiering at Cannes a month in advance before embargo lift—hurt its perception. Moreover, the franchise's aging star and the changing tastes of modern audiences make it less of a guaranteed hit. Industry experts note that hits like Top Gun: Maverick or Mission: Impossible depend on strong positive word of mouth and broad demographic appeal, which may not be the case here.