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Disney+ has continuously reported quarterly losses of around $1 billion, partly because of high content creation costs and a shrinking third-party licensing revenue stream. Had Disney licensed some of these recent movies to streaming giants, it could have recouped potentially $125 million per film on average, adding up to roughly $1 billion in avoided opportunity costs.
Therefore, in addition to the direct box office losses, Disney's strategic decision to hold onto its content instead of licensing it has led to a significant economic opportunity cost — estimated at about $1 billion over this period.