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International (excluding China): Approximately 43%.
China: About 25%, said to be the least lucrative for Disney.
Applying these percentages to the gross box office totals for films like Guardians of the Galaxy Vol 3, which alone grossed over $800 million worldwide, demonstrates that Disney's actual revenue from these movies often falls short of their enormous production costs.
For example, Guardians of the Galaxy Vol 3 generated roughly $378 million in box office rentals against a production and marketing cost of approximately $400 million. This narrowly breaks even at best, highlighting the difficulty Disney faces in recouping investments through theatrical releases alone.