Part 7/11:
Many believe these decisions, driven by the DEI agenda, contributed to underwhelming box office performance, raising questions about whether ideological messaging is impacting Disney’s bottom line.
The Political and Cultural Context
One of the most notable controversies linked to Newton’s tenure is Disney’s involvement in Florida politics, especially over the “Don’t Say Gay” bill. Critics argue that Disney’s internal activism—exposed in the “Reimagined Tomorrow” program—transformed the company's culture into a battleground for social issues. Executives and creative leaders openly discussed implementing "queer" themes into Disney programming, stirring controversy among conservative audiences and leading to public battles with Florida politicians.