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Industry pundits and audiences alike have quickly labeled The Flash as a commercial disappointment. According to early reports, the film's performance indicates a dire outlook for Warner Bros., especially given the significant production and marketing costs involved.

Initial Expectations vs. Reality

The Flash initially had high hopes, boosted by extensive pre-release hype and a hefty marketing budget. Warner Bros. reportedly spent over $31 million on domestic TV spots alone, generating more impressions than some of their biggest recent campaigns. This aggressive marketing investment signaled that the studio was banking heavily on this project to set the tone for their revamped DC universe.