Part 11/12:
The answer lies in the multi-layered business model. The films serve as a colossal advertising hub for toys and licensing, amplifying merchandise sales across the globe. Even if a film doesn’t net massive profits at the box office, the overall financial windfall from toy sales, licensing, home media, and streaming rights ensures the franchise remains highly lucrative.
Furthermore, the continued investment in new characters, stories, and content provides fresh avenues to attract new and existing fans. The recent efforts to expand the franchise into streaming services, as well as international markets and theme parks, reinforce the strategic value of the Transformers IP.