Part 7/12:

Hasbro's broader strategy involves investing around 5% of revenues into research and development and approximately 10% into marketing. This approach has paid dividends, with the company transforming into a media-driven enterprise, developing movies, TV series, and digital content to boost toy sales. Their own film studio, E1 Entertainment, has been instrumental in producing content, which is often licensed out to third-party streaming services and broadcasters, generating additional revenue.