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This growth was no accident. Hasbro recognized early on that movies could serve as highly effective advertisement and sales drivers. They actively created a synergy where films, television series, video games, and theme park tie-ins all work together to reinforce the brand and promote merchandise. The 2009 NBC News report highlighted that Hasbro’s international expansion and content creation strategies had helped grow their sales from a mere $30 million in 2000 to over $700 million by 2008—a nearly 2,000% increase.