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While box office figures are a crucial indicator of a film’s immediate success, for Transformers, the real riches lie elsewhere. The franchise's initial and ongoing success hinges on its ability to generate enormous merchandise sales, licensing fees, and media content. According to industry insights from nearly 14 years ago, merchandise sales from Transformers topped $200 million in 2009 alone, surpassing the $482 million generated from the first movie in 2007.