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The Rise of Transformers: A Deep Dive into the Franchise's Lasting Power and Business Strategy
Transformers: Rise of the Beasts hits theaters this weekend, marking yet another chapter in one of Hasbro’s most lucrative and iconic toy lines. Over the years, the franchise's popularity has fluctuated, with recent films experiencing more muted box office results. Despite this, both Hasbro and Paramount Pictures continue to push forward, raising questions about why the franchise remains so persistent and profitable. Analyzing the broader picture reveals a complex strategy that transcends just making movies—Transformers is a masterclass in brand synergy, merchandise-driven revenue, and multi-platform entertainment.