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Similarly, Dollywood in Tennessee has quietly become an unexpectedly strong contender. Google's search interest for Dollywood has soared, increasing by nearly 200% over five years. Unlike Disney, Dollywood emphasizes affordability, family-friendly values, and a straightforward, controversy-free environment. Its consistent additions of new attractions like Big Bear Mountain and Heartsong Lodge position it as a resilient and expanding destination, capturing the attention of families who are increasingly wary of Disney’s premium pricing and cultural shifts.

The Factors Behind Disney’s Decline

Several intertwined factors contribute to Disney’s waning appeal: