Part 9/14:

Once immersed, users become targets for advanced engagement strategies—notifications of real-time odds, personalized offers, and continuous promotions—all designed to maximize their lifetime value. The system is finely tuned to keep players emotionally and financially connected, often at the expense of their well-being.

The Collusion of Sports and Industry Power

The symbiotic relationship between betting companies and sports leagues has solidified. Teams and leagues now rely heavily on betting revenue, often partnering directly with gambling operators. This intertwining creates a dangerous feedback loop: betting on sports not only boosts betting companies’ profits but also adds a financial incentive for leagues and clubs, subtly influencing game outcomes and player behavior.