Part 7/14:
This manipulation is more than just enticing; it’s designed to deepen user engagement through behavioral nudges. For instance, small edges—like reducing the payout on a 50/50 bet from $200 to $100—significantly increase the sportsbook’s profits over millions of bets by minimizing their exposure. When individual bettors hit big wins, the euphoria they experience can drive them to keep betting—even after losing substantial amounts. Such wins also serve as organic marketing—social proof that fuels others to join the fray, reinforcing the cycle of addiction and profit.