Part 4/14:

As fantasy sports grew in popularity, major players such as FanDuel and DraftKings aggressively expanded their operations, funding studies to reinforce the legal framing that these activities are based on skill. Meanwhile, they forged lucrative partnerships with professional sports leagues—DraftKings with Major League Baseball in 2013, FanDuel with the NBA in 2014, and NFL teams with FanDuel starting in 2015. These alliances not only legitimized their offerings but also embedded these companies into the fabric of American sports culture.