Part 4/12:

He describes how AI can craft research-based messages, personalize outreach, and persuade leads to schedule calls or purchase products. This can eliminate 50% of manual sales effort—costs, time, and manpower—without sacrificing effectiveness.

The Rise of AI-Driven Sales Automation

Aush introduces Second Brain Labs, which focuses on automating half or more of sales workflows. They leverage LLMs, open-source models, and persuasion engines to automate outreach, conversations, and even closing — tasks once thought exclusive to human sales reps.