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3. Creative Agent

Scores ad creatives—images, videos, or text—based on past performance data and visual quality. It employs multimodal analysis, assessing both visual and textual elements to predict ad effectiveness and suggest improvements.

4. Feedback and Reconciliation Agents

• The Reconciler Agent identifies conflicts or gaps among recommendations generated by subordinate agents, ensuring consistency.

• The Reviewer Agent evaluates the specificity and clarity of recommendations, prompting refinement when necessary.

Workflow and Multi-Agent Communication

The agents communicate using LLMs (like GPT-based models), orchestrated via a dialogue framework. For example, when a user requests campaign optimization, the primary agent: