Part 7/13:

1. Hierarchical Structure (Pixie): The current model is hierarchical, with the primary agent orchestrating specialized subordinate agents, allowing for scalability and clearer workflows.

Key Components and Their Functions

1. Analyzer Agent

Analyzes campaign performance metrics to provide tactical (short-term) and strategic (long-term) recommendations. It identifies declining metrics, pinpoints causes, and suggests actions like bid adjustments or campaign restructuring.

2. Audience Explorer Agent

Handles requests related to creating and refining target audiences. It pulls data from a Neo4j-based Knowledge Graph, linking brands, audience segments, and keywords, enabling the agent to find relevant audience profiles based on user queries.