Part 6/13:
Task-Specific Agents: Dedicated modules for particular tasks like campaign performance analysis, audience exploration, creative evaluation, and recommendation reconciliation.
Tools and Data Infrastructure: Proprietary statistical models, performance data warehouses, and a Knowledge Graph interlinking brands, industries, and marketing keywords provide context and support decision-making.
Architectural Evolution
Pixie’s development followed an iterative approach, gradually increasing in complexity:
Single-Agent Setup: All tasks handled by one comprehensive agent, which quickly became overwhelmed and inefficient.
Collaborative Multi-Agent System: Multiple specialized agents communicate and collaborate, improving performance and modularity.