Part 3/13:
This intensive process involves analyzing huge volumes of data, identifying optimal audiences, and repeatedly monitoring campaign performance. Given the volume and complexity, marketers often face information overload, leading to inefficiencies and subpar return on investment (ROI). Traditionally, specialized tools have been built for each task—targeting, bid optimization, budget planning, media buying—yet these operate in silos, forcing marketers to synthesize insights manually, which introduces delays and opportunities for error.