Part 8/9:
The industry’s race towards electrification continues to reshape the landscape, with Chinese EV brands setting new benchmarks in speed, range, and price. For instance, the Zeekr 001, priced at around $38,000, offers nearly 1,000 horsepower, a 103 kWh battery providing over 800 km of range, and ultra-fast charging capabilities—features that make German luxury EVs look less attractive purely on paper.
German automakers are also hampered by higher manufacturing costs for EVs in Europe, leading to higher vehicle prices and lower margins. This, combined with a market that increasingly favors lower-cost options, puts traditional automakers under intense pressure.