Part 7/9:
The Broader Context: Volkswagen Group’s Strategic Dilemmas
Bloom's role at Volkswagen as a whole has also been under scrutiny. While he will retain his position as CEO of Volkswagen, his future there remains uncertain. His tenure at Porsche, however, was deemed too fraught with challenges, particularly amid the company's strategic shift to EVs, which has been costly and slow to yield results.
Volkswagen itself has begun restructuring efforts, scaling back some of its more ambitious battery plans and adjusting expectations—a reflection of the broader struggles faced by traditional European automakers in an increasingly electric and competitive global market.