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Over the past 12 months, Porsche has experienced an unprecedented decline in its profitability and sales figures. Automotive analysts have widely questioned what has gone wrong with the once-thriving brand. Reports indicate that Porsche's profits have plummeted from around 18% to roughly 6%—a stark contrast that highlights the severity of the crisis.

Quarter after quarter, the company has reported shrinking sales, with a notable decline of 21% in the third quarter alone. These persistent declines have impacted global shipments, which fell by 6% to just over 66,000 vehicles during that same period. Notably, China—the key growth market for luxury and premium cars—showed weakening demand, with some Chinese automakers like BYD and Xiaomi gaining ground.