Part 9/11:

A significant portion of the Q&A session focused on data privacy and lawful compliance:

• Data Usage Transparency: Nikita clarified that all data used are purely derived from transaction histories, without any direct collection of personal demographic details. Customers are unaware of their data being used for segmentation, which minimizes privacy concerns.

• Legal Compliance: She assured that the process adheres to privacy laws, including GDPR, by avoiding the use of sensitive personal information and solely leveraging purchasing data.

• Security Measures: The implementation aligns with corporate security protocols, and any AI models used are designed to ensure data confidentiality.

Technical and Practical Takeaways

Nikita’s presentation underscores several key lessons: