Part 7/11:
Segment-based Promotions: Instead of broadcasting offers broadly, targeted notifications were sent based on a customer’s life stage, ensuring relevance. For example, mothers of infants received customized promotions on diapers, while singles might get offers on snacks or apparel.
Avoiding Customer Disturbance: She emphasized that indiscriminate broadcasting often leads to customer dissatisfaction. Precise segmentation minimizes unsolicited promotions, fostering better brand relationships.
Performance Metrics: The results showcased improved KPIs, including higher retention and conversion rates within targeted segments, which were diligently tracked and visualized in dashboards.