Part 4/11:

Leveraging Product Metadata and LLMs

To overcome these hurdles, Nikita introduced an innovative approach: using Large Language Models (LLMs) to analyze product metadata for customer segmentation. She explained that all products in her retail system come with descriptive attributes such as titles and descriptions, which contain valuable contextual information.

Creating Life Stage Tags

The process involved several technical steps:

• Data Sampling: She selected 100 top samples from each product category to keep the dataset manageable.