Part 5/18:

Despite these challenges, the real power of data emerges when organizations embed decision-making logic directly into their data models. Instead of treating data purely as a historical record, the goal is to encode decisions, diagnoses, and prescriptions within data products. Narratives—contextual explanations—enable stakeholders to understand why a certain outcome occurred, transforming raw numbers into comprehensible stories that drive business strategies.

The speaker emphasizes that current models, such as dimensional models or cubes, facilitate querying but often leave interpretation—and storytelling—to analysts. To truly harness data's potential, we must advance toward models that incorporate narratives and decision context directly into the data.