Part 3/12:
Elon Musk’s strategy of relying on word-of-mouth for Tesla’s growth is highlighted. Demonstrations of FSD capabilities—particularly taking people for rides with the car driving itself—are viewed as the most persuasive marketing tools. Such experiential marketing could generate data-driven buzz that surpasses traditional advertising, especially as Tesla fine-tunes its systems to handle all scenarios flawlessly.
Technical Focus on Refinement
Further discussion underscores the importance of perfecting features like parking, stop-and-go traffic, and garage navigation. Achieving a system that requires no human intervention at any stage—essentially a “set-it-and-forget-it” approach—would significantly boost consumer confidence and adoption rates.