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Founded in 2002 by engineers Steve Konine and Nisha (an Indian co-founder), Wayfair started as a single-product online platform. Over time, it expanded to multiple websites, each dedicated to specific products, culminating in the 2011 consolidation under the single umbrella "Wayfair," akin to an all-encompassing online IKEA. The company distinguishes itself through a vast SKU catalog, seamless online-offline experiences, and expertise in moving large home furnishings globally—furniture, appliances, and more.