Part 7/13:
The company applies several principles and practices to navigate these issues effectively:
1. Managing Technology Hype
Rather than succumbing to the "fear of missing out" (FOMO), Rolls-Royce assesses emerging technologies based on relevance and strategic fit. A notable example is analyzing global search trends for concepts like AI, virtual reality, or 3D printing. They recognize that some technologies experience seasonality—peaking momentarily before declining—and thus, they adopt a cautious, intent-driven approach.