Part 11/12:

Results and Impact

The AI Shopping Assistant became one of Target’s most loved digital products, underpinning how the platform’s iterative development, rigorous safety checks, and flexible architecture foster a successful deployment.

Current Status and Future Outlook

Target has reached a significant milestone: the core platform is operational, with multiple AI applications in production—both in real-time and batch processing. Ongoing improvements ensure cost control, performance reliability, and faster onboarding of new models through automated evaluation and benchmark systems.

The platform’s foundational architecture supports future innovations, such as layering advanced abstractions like agentic models, which promise even more autonomous and intelligent AI interactions.