Part 6/13:
Customer Data: Personal identifiers, contact information, health records, family data
Behavioral Data: Clickstream, session durations, browsing patterns
Device Metadata: Phone type, OS, location, environmental context like weather
Transactional Data: Payments, policies bought, purchase history
External and Public Data: Government records, environmental info, publicly available product info
He stresses understanding the sensitivity of each data type, asserting that more sensitive data like payment or health records require more careful and secure handling.