Part 9/11:

• Claims and Underwriting Teams: Use data for risk assessment, fraud detection, and policy creation.

• Customer Service and CRM: Maintain comprehensive 360-degree patient views for personalized interactions.

• Leadership and Business Teams: Track KPIs, monitor trends, and inform strategic decisions.

• Regulators: Enforce standards and oversee compliance.

This comprehensive approach ensures the entire healthcare ecosystem remains interconnected, transparent, and efficient.

Innovation in Product and Data Management

Thruv notes ongoing product evolution—incorporating benefits like outpatient coverage, annual health checks, and wellness incentives—driven by consumer preferences and technological possibilities.

The technological toolkit supporting this includes: