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Ford's use of data from connected cars illustrates customer-centric innovation. Analyzing how drivers interact with vehicle features informs product development, helping teams decide whether certain features should be retained, modified, or removed. This continual feedback loop ensures products evolve based on real-world usage.
Example 3: Automating Vehicle Sketches with AI
The product development team employs Generative AI to produce vehicle sketches and specifications—dramatically cutting down manual effort and speeding up regulatory compliance processes like homologation. Such automation frees talented engineers to focus on higher-value tasks, exemplifying how digital tools revolutionize traditional workflows.