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The luxury market is characterized by high price tags, as evidenced by vehicles like a BMW 760i X drive priced at $138,000 and a Mercedes-Benz GLE450 at around $73,745. The cost associated with these vehicles is substantial; however, the dealer invoice prices often reveal stark contrasts. For instance, the invoice price for the BMW 760i is approximately $128,999, which illustrates a significant markup from what dealers pay to what consumers ultimately spend.